Chegworth Valley Spark  – A bold refresh of a heritage juice brand, infusing its trusted roots with a vibrant, modern sparkle.

PROJECT OVERVIEW
Chegworth Valley, renowned for its hand-picked, farm-pressed juices, launched Chegworth Spark — a new line of sparkling fruit juices. The brief: create a brand identity and packaging system that retained the brand’s values of freshness, naturalness, and quality, while introducing a vibrant, effervescent feel for this premium product.

ROLE
Lead Designer — Brand Identity, Packaging Design. I was responsible for defining and executing the brand identity and packaging for Chegworth Spark, ensuring visual consistency with the core range while elevating it to reflect a more modern, premium feel.

CREDIT
Client: Chegworth Valley | Industry: Food & Beverage | Services: Brand Identity, Packaging Design | Year: 2023

The challenge

Developed a design direction that balanced craft authenticity with elegance. Integrating the brand’s orchard pattern with vibrant colours and refined typography to evoke freshness and effervescence.

Received positive feedback from both the client and stockists for clarity, premium positioning, and shelf appeal. Reinforced Chegworth Valley’s evolution while maintaining brand recognition.

LETS WORK TOGETHER

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