Multilingual Sale Campaign — Driving global engagement through elevated, conversion-led campaign design.

CAMPAIGN OVERVIEW
Childrensalon’s global End of Season Sale was designed to increase conversions across digital channels while engaging a fashion-conscious, multilingual audience. The brief was to create a premium, responsive campaign that could flex seamlessly across regions, languages, and devices, communicating urgency without sacrificing style. The challenge was to maintain a clean, elevated look while optimising for localisation, responsiveness, and performance across diverse markets.

ROLE
Lead Designer — Campaign Design, Art Direction, UI/UX
I led the design and rollout of a four-phase sale campaign, from creative direction to execution across web, email, and social touchpoints, working closely with internal teams to ensure localisation, consistency, and commercial performance.

CREDITS
Client: Childrensalon | Industry: Fashion & Retail | Services: Campaign Design, UI/UX, Art Direction | Year: 2024

4

Languages

+28%

Click-through increase on homepage banners

1.5×

Increase in scroll depth on mobile landing pages

LETS WORK TOGETHER

EMAIL | LINKEDIN | CV