Playful identity adapted for e‑commerce.

ROLE _

Campaign Design, Digital Design

OVERVIEW_

Little Marc Jacobs brought a bold, playful identity to Childrensalon’s premium retail environment. The challenge was to translate that energy into a digital campaign that felt expressive and immersive while remaining clear, navigable and commercially effective.

I developed a campaign approach that balanced recognisable brand cues with a more structured ecommerce experience across landing page, campaign assets and supporting touchpoints.

DELIVERABLES _

Landing page, campaign assets, mobile-first digital touchpoints, and social adaptations.

CREDITS _

Art Direction & Styling: Internal Creative Team

— 2024

Brand Translation

The visual language was built by translating Little Marc Jacobs’ bold, youthful identity into a campaign system suited to Childrensalon’s premium digital environment. Graphic typography, high-contrast imagery and playful colour cues were used to retain a strong sense of brand while keeping the experience clear, structured and commercially effective.

DELIVERABLES

Execution

The visual language was built by translating Little Marc Jacobs’ bold, youthful identity into a campaign system suited to Childrensalon’s premium digital environment. Graphic typography, high-contrast imagery and playful colour cues were used to retain a strong sense of brand while keeping the experience clear, structured and commercially effective.

LANDING PAGE

DEVICE EXPERIENCE

CAMPAIGN ASSETS

Impact

The campaign was designed to balance bold brand expression with a structured, conversion-focused digital experience. By translating a highly expressive identity into a clear and scalable system, the work supports both storytelling and commercial performance across key e-commerce touchpoints.

Available for selected projects
Brand and campaign design for fashion and e-commerce.