Cross-Brand Campaign System

— Little Marc Jacobs × Childrensalon

OVERVIEW

A digital-first campaign for Little Marc Jacobs at Childrensalon, translating a bold, playful identity into an immersive, commercially structured ecommerce experience.

I led the end-to-end design of the campaign landing page, defining the visual direction, layout and interaction model to balance expressive brand storytelling with clear, conversion-focused navigation.

Impact: 20K+ impressions across homepage and social, supporting a conversion-focused ecommerce experience.

ROLE

Digital Design, Campaign Design

CREDITS

 Art Direction & Styling: Internal Creative Team

— 2023

Brand Translation

I developed a visual language using expressive colour-led imagery, real-life shoots and textured fabrics paired with graphic typography, retaining a strong sense of brand while introducing clarity and structure across the digital experience.

DELIVERABLES

Execution

I applied the visual language across landing page, campaign assets and social, translating the brand into a cohesive digital campaign system. Graphic typography, high-contrast imagery and playful colour balance expression with clarity and structure.

DEVICE EXPERIENCE

Impact

The campaign balanced bold brand expression with a structured, conversion-focused digital experience, running across homepage, paid social and organic social.  By translating a highly expressive identity into a clear and scalable system, the work supports both storytelling and commercial performance across key e-commerce touchpoints.

Let’s create your next campaign

Campaign systems for fashion and e-commerce, built for clarity, consistency and performance.