Global Multilingual Sale Campaign
ROLE _
Campaign & Digital Design, Motion graphics
OVERVIEW_
Designed for Childrensalon’s multilingual sale environment, this campaign system was built to support high-volume trading moments across multiple regions and touchpoints. The challenge was to create a flexible visual framework that could adapt across languages, seasonal changes and promotional tiers while maintaining consistency and clarity.
The result was a scalable campaign system applied across homepage, email and mobile, supporting both efficient rollout and measurable performance across key markets.
DELIVERABLES _
Homepage campaign assets, email design, multilingual campaign adaptations and mobile-first digital touchpoints
CREDITS _
Internal Creative Team
— 2024
Campaign System
The system was built around a clear typographic hierarchy, prioritising discount visibility while maintaining a premium tone. Large serif numerals create immediate impact, supported by structured layouts that scale consistently across formats and languages.
DESIGN SYSTEM
Adaptability
The system was rolled out across key customer touchpoints including homepage, email and mobile-first formats. Each application retained a clear promotional hierarchy while allowing the campaign to adapt across products, offers and audience needs within a fast-paced retail environment.
EMAIL → CONVERSION
Execution Across Touch points
The system was designed to flex seamlessly across homepage, email and paid social, maintaining visual consistency while adapting hierarchy based on platform behaviour.
HOMEPAGE → AWARENESS
SOCIAL → AWARENESS
Impact
Designed for high-volume commercial trading, the campaign system improved delivery consistency across markets and supported stronger performance across key sale touchpoints. By balancing clarity, scalability and pace, the work helped create a more cohesive multilingual campaign experience across digital retail environments.
Available for selected projects
Brand and campaign design for fashion and e-commerce.