Global High-Volume Sale System
— Childrensalon

OVERVIEW

Led the design of a global, multilingual sale campaign system for Childrensalon, supporting high-volume trading across regions and digital touchpoints.

I developed a scalable campaign framework across homepage, email and mobile, enabling consistent rollout across languages, promotional tiers and seasonal moments.

 Impact: I drove a +28% increase in click-through rate across key sale touchpoints.

ROLE

Campaign Design, Digital Rollout & Motion

CREDITS

 Art Direction & Styling: Internal Creative Team

— 2025

Campaign System

Built around a clear typographic hierarchy, the system makes discounts immediately visible without losing the premium feel. Large serif numerals lead the layout, supported by structured compositions that scale cleanly across formats, languages and touchpoints.

System in use

I applied the system across homepage, email, mobile and social, keeping the hierarchy consistent while allowing it to flex across different products, offers and trading moments. It adapts across languages and more dynamic formats like Stories, where content needs to communicate faster, without losing clarity.

Impact

The system improved consistency across markets and contributed to a +28% increase in click-through rate across key sale touchpoints. By balancing clarity, flexibility and scalability, it delivered a more cohesive multilingual campaign experience.

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Campaign systems for fashion and e-commerce, built for clarity, consistency and performance.