Childrensalon Beach Club – A playful yet premium summer brand identity brought to life across digital and physical touchpoints.

CAMPAIGN OVERVIEW
Childrensalon launched Beach Club, a summer campaign designed to create an immersive brand experience across photography, social media, packaging, and offline activations. The challenge: develop a cohesive visual identity that captured the carefree spirit of summer while maintaining the brand’s premium, child-focused tone. 

MY ROLE
Lead Designer — Brand Identity, Campaign Design, Art Direction. I developed the brand identity for Beach Club, overseeing its application across digital and offline touchpoints. This included art direction for the photoshoot set design, personalised gifting elements, and creative assets for social media.

CREDITS 
Client: Childrensalon | Industry: Fashion, Retail | Services: Brand Identity, Art Direction, Social Media | Year: 2024

BRAND AWARENESS
Childrensalon introduced personalised gifting elements featuring curated travel essentials.

The Results

The Beach Club identity successfully brought the summer concept to life, creating a seamless and elevated experience across platforms.

Strengthened storytelling through a consistent, personality-driven visual language. The personalised travel sets created memorable offline touchpoints that increased customer engagement. Reinforced Childrensalon’s positioning as a premium brand with a playful edge.

LETS WORK TOGETHER

EMAIL  |  LINKEDIN  |  CV

UK BASED DESIGNER   © 2025