Seasonal Brand Identity for Social
— Childrensalon Beach Club

OVERVIEW

I developed the Beach Club identity as part of a campaign brief, creating a cohesive visual system aligned with the campaign’s visual direction.

The challenge was to create a playful, seasonal identity that aligned with the social campaign while remaining cohesive and recognisable across social and print.

I introduced a bold aesthetic supported by a sticker set and graphic elements, applied across social and print to create a consistent seasonal identity.

ROLE

Brand idenitity & Campaign Designer

CREDITS

 Internal Creative Team

— 2024

Visual System

I designed a set of bold graphic motifs and collectible-style stickers, creating a flexible visual layer that could be applied across campaign touchpoints.

A bright seasonal palette, graphic overlays and typographic treatments supported consistency while allowing the campaign to remain adaptable across formats.

Outcome

The identity introduced a more expressive dimension to the campaign, supporting a cohesive seasonal experience across digital touchpoints while reinforcing the core brand.

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