Hans Airways : Annand Cabin — Elevating luxury travel through a cohesive, premium visual system.

PROJECT OVERVIEW
Hans Airways introduced Annand Cabin to launch its new First Class and Premium Economy offerings. The objective was to create a distinct sub-brand identity that reflected luxury, comfort, and trust, while maintaining a visual connection to the parent airline’s identity. The key challenge was to establish clear tier differentiation without compromising the integrity of the Hans Airways brand.

ROLE
Lead Designer — Brand Identity, Visual System Design. I developed the complete sub-brand identity system for Annand First Class and Annand Plus, including the logo, typography, colour strategy, and bespoke pattern design, ensuring cohesion across all physical and digital brand touchpoints.

CREDITS
Client: Hans Airways | Industry: Aviation | Services: Brand Identity,  Visual System Design  | Year: 2022

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