RiverIsland · Concept SS25
Riverisland · 2025
A style-led summer campaign designed to capture a coastal state of mind, blending editorial storytelling with commercial clarity to drive engagement across key digital touchpoints.c.
Role: Brand & Campaign Designer
Led the creative concept and execution across homepage, email and social, translating trend insight into a cohesive, scalable campaign system..
River Island · Fashion & Retail · SS25
Execution
The concept was applied across homepage, email and social, using strong hero imagery, expressive typography and curated category moments to guide users from inspiration to product discovery. Editorial scroll breaks and carousel storytelling added depth and rhythm, while outfit-led modules supported styling and conversion
Campaign Framework
A Destination: Heat was built as a modular editorial framework inspired by the idea of a journey from city to coast. The campaign balances bold typographic moments with nostalgic, postcard-inspired storytelling to create a confident summer narrative that flexes across formats while maintaining a clear path to shop.
Impact
Delivered a cohesive SS25 Holiday Shop campaign that combined brand storytelling with commercial performance, driving awareness and engagement across River Island’s key digital channels.
