Childrensalon Beach Club Campaign

 Childrensalon · 2024

 Beach Club was launched as a summer campaign to extend Childrensalon’s brand storytelling beyond product, capturing the carefree spirit of the season while maintaining a premium, child-focused tone. 

Role : Lead – Designer Brand & Campaign
Led the development of the Beach Club visual identity, applying it across digital and physical touchpoints, including campaign assets and photoshoot set design, to ensure a consistent brand experience.

Credits : Childrensalon · Fashion & Retail · 2024

Visual Identity

A playful yet considered visual identity developed for the Beach Club campaign, including logo design, sticker graphics and a bespoke colour palette. The identity was designed to feel expressive and summery while remaining premium and recognisable within the Childrensalon brand.

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Execution

The identity was rolled out across campaign photography, social media, branded packaging and personalised travel sets, ensuring a cohesive summer narrative across all touchpoints while remaining flexible across formats and environments.

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Impact

 The campaign strengthened seasonal storytelling during a key trading period, with personalised travel sets creating a memorable offline moment and reinforcing Childrensalon’s premium, playful positioning.

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