Range Extension Brand & Packaging
— Chegworth Valley Spark

OVERVIEW

I developed a refreshed brand identity for Chegworth Valley Spark, shifting the brand towards a more illustrative and contemporary direction while drawing on its orchard-led heritage.

I introduced a brighter colour palette and refined typography to create a visual language that feels fresh and contemporary while remaining distinctly Chegworth.

The identity was developed to support a potential range extension, enabling a more expressive, product-led brand direction.

ROLE

Brand & Packaging Designer

CREDITS

Geobrand Agency

— 2023

Visual System

I developed the identity around Chegworth Valley’s orchard-led heritage, shifting away from the parent brand’s photography and pattern-led approach towards a more illustrative direction.

A brighter colour palette and considered typography establish a visual language that feels fresh and contemporary while remaining distinctly Chegworth.

Packaging System

I designed the packaging system to scale across the range, using colour and layout to differentiate flavours while maintaining consistency at shelf.

The identity extends beyond packaging into a broader visual language, combining typography, pattern and brand elements to create a cohesive system across digital and physical touchpoints.

Outcome

The system was designed to scale across the Spark range, with applications extending into social and out-of-home to support the brand’s entry into the sparkling drinks category.

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